Design Usability Heuristics (DUH) Accreditation: A Modest Proposal

13 Sep 2010 - 1:43pm
6 years ago
4 replies
1912 reads
Dan Saffer

Are you a crappy but ambitious designer? Career going nowhere? Tired of spending time at conferences learning things but have nothing to show for it except knowledge? Don't want the hassle of getting an actual degree at an accredited university in design or HCI, but don't want to pay some company money for their fake accreditation? Well, have I got a solution for you:

Announcing the new DESIGN USABILITY HEURISTICS (DUH) Accreditation Program.

For the low, low cost of only $1000, I'll personally send you an email saying you're now certified to call yourself an expert in design and/or usability. Or UX Professional, if that's what you prefer.

Impress your boss, HR, and recruiters with your new DUH certificate (printed certificate cost not included). Put your DUH after your name in signature files, biographies, and on your website. No more feeling jealous about those PhDs or Masters!

With your new DUH degree, watch how people who don't know any better flock to your services. Raise your rate! Ask for a raise. With DUH, the sky's the limit! You'll be surprised at how much you already know is now worth...and it's worth even more in countries who don't know any better and/or are easily impressed by fake degrees!

So get your credit cards ready and become a DUH certified designer today!

Dr. Dan Saffer, DFA, Ph.D, MFA, BMF, UHF, DUH


14 Sep 2010 - 12:07am
Awesome! ;). I want one. So in line with my sentiments about the field these days. Can't wait for the first job post sighting using these. How can employers be so naive these days? Rich - BFA, BS, GUI-CIDE (graphical user interface centered interaction design engineer)
14 Sep 2010 - 1:29pm
Samantha LeVan

I mentioned this to a friend today and he commented that most of the people in his office are DUH certified and now they make a lot of money to do a whole lot of nothing. LOL

This post seriously made my day.

14 Sep 2010 - 9:03pm
Paul Pinkney

Agreed!  Have had some bad experiences with my computer lately, and this laugh completely made me forget about all of it.  Thanks for that!  Nice work!

17 Sep 2010 - 12:35pm

Presenting... The UX Comedy Tour - an affordable, local, 1 day conference in which you learn stuff during the day, and then laugh your arse off in the evening from senior practitioner provided comedy on the topic of UX (note: participants agree to cover the collective bar tab of all presenters). Part of what participants get is the DUH Certificate!  (sure to become a collector's item).  Boston, NY, DC, Toronto, Chicago, Seattle, Portland, SF, and LA.

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