Re: [IxDA] Re: [IxDA] Simplicity is Not Overrated, Just Misunderstood

23 Sep 2010 - 3:28am
473 reads
Janne Kaasalainen
2008

Hi Richard,

There are likely to have multiple factors affecting this to some extent, raging from cultural biases to items in question and general knowledge base of the customers. It might be worthwhile to observe how people sell items to consumers and how consumers buy them if you want to observe specifics regarding the field of your interest.

> Customers still buy simplicity, because when they go out, they go and buy something they need, never buy something that has lots of features.

The issue I see with "people buy simplicity/features" is that people don't always buy things they need, but what they think they need, might need, or want to need. At purchase time it's also often the case there is insufficient information about the product as well as about the individuals own behaviour, yet they need to decide somehow.

As usual, there's no silver bullet, no black'n'white, and every generalization is wrong at least in some cases.

Best regards, Janne Kaasalainen

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