protocol for testing domain/brand recall

27 Sep 2010 - 10:21am
3 years ago
2 replies
1224 reads
nicholas
2008

We think our client's proposed name for their application is hard to remember. 
How do we prove it?
Looking for a simple testing protocol or article on same... any suggestions most welcome, thanks!


(for detail: their proposed name is both a new verb form based on an adjective (eg "surprisify") and a spelling variant of what you'd expect the spelling to be (eg "surprizify") (those aren't the real words, but it gives you an idea).


nb--
______________
Nicholas Butterworth
CEO, Diversion Media/HD Cloud
(917) 687-8847
http://www.diversionmedia.com
http://www.hdcloud.com

Comments

27 Sep 2010 - 1:05pm
bminihan
2007

You probably can't, since memorability is not binary.

You could do a simple memory test with various prototypes: Google/Bing search results, the home page, marketing material. Flash a few of these by someone for 2-3 seconds each, then ask them the name of the web site, how to spell it and what it means.

You could probably prove how hard it is to remember by providing the client a list of porn sites that people will accidentally wander to while trying to remember their app's name.

Good luck!

-----Original Message----- From: ixdaor@host.ixda.org [mailto:ixdaor@host.ixda.org] On Behalf Of nicholas Sent: Monday, September 27, 2010 1:07 PM To: bjminihan@gmail.com Subject: [IxDA] protocol for testing domain/brand recall

We think our client's proposed name for their application is hard to
remember. How do we prove it? Looking for a simple testing protocol or article on same... any suggestions
most welcome, thanks!

(for detail: their proposed name is both a new verb form based on an
adjective (eg "surprisify") /and/ a spelling variant of what you'd expect the
spelling to be (eg "surprizify") (those aren't the real words, but it gives
you an idea).

nb--

Nicholas Butterworth CEO, Diversion Media/HD Cloud (917) 687-8847 http://www.diversionmedia.com [1] http://www.hdcloud.com [2]

27 Sep 2010 - 11:05pm
Diana Wynne
2008

Try using a five-second test, and put up a mockup/slide of a home page with several bullet points. Take it down after 10-15 seconds. 
You could even have audio pronouncing the hard to register (and perhaps not phonetically spelled) name. 
After the test, ask people what they remember from the site. Then ask them to go to the web site's address, and watch what they type. As always, reassure them there's no right answer, and that they aren't being tested (especially because you're hoping they will fail).
Diana

On Mon, Sep 27, 2010 at 10:51 AM, nicholas <nicholas@diversionmedia.com> wrote:

We think our client's proposed name for their application is hard to remember. 
How do we prove it?
Looking for a simple testing protocol or article on same... any suggestions most welcome, thanks!

(for detail: their proposed name is both a new verb form based on an adjective (eg "surprisify") /and/ a spelling variant of what you'd expect the spelling to be (eg "surprizify") (those aren't the real words, but it gives you an idea).

nb--
______________
Nicholas Butterworth
CEO, Diversion Media/HD Cloud
(917) 687-8847
http://www.diversionmedia.com [1]
http://www.hdcloud.com [2]

(((
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