Tips for Mobile Strategy?

Hi Lodar, 

I've come across a lot of really useful resources on this topic, and have been involved on a couple mobile projects. I think the most important thing to address is the context of the users, and what type of  information they'll want/need to access while they are mobile. Also, what types of devices do you want to support? Will you port the existing content and optimize for mobile, or present an entirely difference  expereince? When it comes to apps, you need to decide not only what devices you want to deliver it on, but whether or not an app is really necessary. People tend to want apps before they actually investigate why their audience might need one. If you do move forward and create an app you then need to decide whether you'll choose to build a mobile web application, or a native device application, as there are pros and cons to each. Luckily, there is no shortage of great information and presentations out there: 

Mobile First
Luke Wroblewski has a great presentation on mobile strategy and design. You can find it on his site, or here is a direct link to the presentation.

Mobile Design
Some good books are: Mobile Design and Development by Brian Fling, and Mobile Web Design by Cameron Moll. You can also get some good tips on Cameron's site.

Apps vs. the Web
A List Apart has published an article discussing the pros and cons of building a native app vs. a mobile web application.

Human Interface Guidelines
Apple has a bunch of documentation that present guidelines for human interaction on mobile devices. This is pretty useful if you'll be planning the interaction.  

Well, those should be enough to get you pointed in the right direction. I have written a couple articles addressing user context too. Check these out if you are interested: Mobile Web Design: What You Should Know and iPad and User Centered Design

Hope this helps!

Dennis

(sorry if this goes through multiple times, I was having problems submitting the comment)

Here are some posts I did that are more related to picking the right features for a mobile app and building it in a way that supports your business strategy. Plus one on basic UI considerations (but there's lots of content around that).

Feature Design Principles for Mobile http://nmc.itdevworks.com/index.php/2010/04/feature-design-principles-for-the-iphone-ipad-and-web/

Business Model Principles for Mobile http://nmc.itdevworks.com/index.php/2010/05/business-model-principles-iphone-ipad-and-web/

UX Princples for Mobile http://nmc.itdevworks.com/index.php/2010/04/user-experience-principles-for-the-iphone-ipad-and-web/