[Reminder] IxDA New York: Innovation Made Physical: Bodystorming with Dennis Schleicher, Sat. Oct. 16th

7 Oct 2010 - 10:04pm
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Innovation Made Physical: Bodystorming with Dennis Schleicher

IxDA NYC is pleased to present two bodystorming workshops with Dennis Schleicher. Bodystorming is a participatory method for demonstrating or developing ideas in a physical setting.  This method offers a new way to uncover richer, more textured insights about a problem space that were unlikely to be discovered using standard brainstorming techniques. Team members will explore ideas and interactions physically, using props such as maps or photos to give a sense of place.

Bodystorming is a process that goes beyond brainstorming by giving an idea a physical form and acting it out in different contexts. The process is designed to uncover how the relationships between people, locations and things affect ideas in ways that written scenarios cannot. It enables rapid iteration of ideas and relationships through a dynamic process of acting and evaluating. The process reveals how people interact with services, products and each other on a physical, emotional and intuitive level. You can learn more about bodystorming at Dennis' website  or his blog.

Register Now: http://ixda-nyc-oct16.eventbrite.com


We are becoming overwhelmed by the mass of design research data we now have access to.  We as experience designers need to return to core design principles by having better empathy with the users in the context of their everyday lives. We do this by rapidly re-framing the problem in succession over the course of just a few seconds. By creating and “performing” a vision of the future that requires no sophisticated technologies other than people’s bodies to explain, clients or patrons need only “watch” and be entertained to understand.

Bodystorming is an innovation tool that helps to create stories or themes out of the things we observe around us- the things we perceive- and translate this knowledge into rapid communication and generation of ideas around an envisioned scenario. It is also a way to allow people to be people, by working together in tight Generate- Do- Learn cycles to engage one another in simulating experiences and processes by designing them through joint acting and improve


Introduction to the history and concepts of bodystorming - 30 minutes
Getting into the right stance - 30 minutes
Participate in and present a bodystorm - 60 minutes


Participants will:
- Learn the theory and methods behind bodystorming
- Experience a bodystorm and be able to talk about it
- Receive guidance on how to do improve their bodystorming technique

This event is intended for anyone interested in exploring new creative techniques for developing better ideas and better solutions, especially in group/team scenarios.  Come explore with us!


Wear comfortable clothing, and if you don't like sitting on the ground, be sure to bring a chair or blanket.


Saturday, October 16th 2010
Workshop 1 -  10am - 12pm
Workshop 2 - 1:30pm - 3:30pm
Note: There is no difference between the two workshops; just pick the session that's best for your schedule.


Central Park - Pinetum Picnic area (next to the Arthur Ross Pinetum Playground )

In the case of horrible weather, workshops will be moved to the Miami Ad School in Brooklyn.  Workshop times will remain the same. We will make a bad weather call by Friday afternoon and notify you.


$15.00 per workshop

Each workshop is limited to 30 people.

IMPORTANT!! Participant slots are limited, so you must have a ticket to attend. Please only RSVP if you know you can attend.

Cancellations: Please email us (nyc.ixda@gmail.com) as soon as you know you cannot use your ticket. We'll release your seat for one of your fellow practitioners and generate good IxD karma for all involved!


Dennis Schleicher is Director, User Experience Architecture at Sears Holdings in Chicago where he builds the teams that build the online brands for Sears Holdings Corporation, mainly Sears.com and Kmart.com. He has worked with American Public University Systems, Ford, Chrysler, General Motors, United States Air Force, Microsoft, Comcast, Dominos, White Castle, Bosch, and Numara.

Dennis uses his background in business and industrial anthropology to design interactive products to support the way people communicate and interact in their everyday and working lives. He is actively involved with the Information Architecture Institute, the ASIST Special Interest Group of Information Architecture, Overlap, and the Interaction Design Association (IxDA).


IxDA’s mission is to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals. IxDA comprises over 10,000 members, and many meet at events like this one in over 80 locations worldwide. If you or your friends are based in the suburbs or further from New York, you can find contact information for other local groups on the ixda.org site.

Register Now: http://ixda-nyc-oct16.eventbrite.com

See you in Central Park,
IxDA New York Local Leaders

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