Silicon Valley IxDA Event :: iPhone, Android, and Windows, Oh My! What's a Mobile App Designer To Do? :: Wednesday, November 17, 2010 at Google

16 Oct 2010 - 8:55pm
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Please join us for our next Silicon Valley IxDA event! Suzanne Ginsburg, author of Designing the iPhone User Experience, will give a talk titled: iPhone, Android, and Windows, Oh My! What's a Mobile App Designer To Do?

When: Wednesday, November 17, 2010

Socializing: 7:00-7:30 pm

Program: 7:30-9:30 pm

Where: Google Inc.

1600 Amphitheatre Parkway
Building 43
Mountain View, California 94043

Go to the Lobby of Building 43 to sign in with security.

iPhone, Android, and Windows, Oh My! What's a Mobile App Designer To Do?

Less than one year ago, most of my clients were requesting iPhone app design. Today, they are still asking for iPhone app design, but many also ask, “Do you do Android, too?” Most of them plan to start with one platform, see how things go, then decide whether to invest in a second platform. This roll-out strategy is often tied to engineering costs. Since few developers possess the coding skills each platform requires—Objective C for iPhone and Java for Android—it’s often necessary to hire two development teams. But what about design?

Would I, too, have to do twice the work when designing for the iPhone andAndroid? And what will happen if the Windows, Palm, and Blackberry app stores take off? Would I have to do five times the work? This dilemma reminded of the browser wars back in 1996, when Netscape and Microsoft hired evangelists to teach design and coding for their respective browsers. Eventually, industry-wide standards replaced their proprietary standards, but it didn’t happen overnight. In this talk, I'll discuss the current state of affairs for smartphone app design and ways app designers can cope with increasing fragmentation.

Suzanne Ginsburg is a user experience consultant based in San Francisco and the author of Designing the iPhone User Experience. She works with many different kinds of organizations, from established technology companies to small iPhone startups. Suzanne also maintains a UX blog, iPhone UX Reviews, where she reviews iPhone and iPad apps and provides advice on app design.

IxDA Silicon Valley Face to Face and BayCHI IxD BOF are co-sponsors of this event.
Hope to see you there!
Regards, Pabini
Pabini Gabriel-Petit
Founding Director of IxDA
IxDA Local Leader for Silicon Valley

Principal UX ArchitectSpirit Softworks
Publisher & Editor in

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