USID2010 Conference : Early Bird registration open till Oct 31st, 2010 - Hurry Up!

19 Oct 2010 - 12:50am
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USID Foundation

 Designing Consumer Experience for Emerging Markets & Beyond….

 Nov 18th – 20th, 2010 Hyderabad International Convention Center, Hyderabad

OPEN Till October 31, 2010


Emerging markets including India, Brazil, China and increasingly Africa represent not only the largest potential consumer markets, they also represent test beds for process, product and design innovation. From the cheapest small car to the largest selling mobile phone, from $2000 world class eye surgeries to micro-finance that brings access to millions of peasants and farmers, from 5 cent product pouches to 5 dollar monthly telecom costs, emerging markets are home today to some very interesting game changing innovations. It is clear to decision makers and businesses alike that the millions of new consumers in emerging markets are not only boot strapping global demand but also challenging governments and businesses to deliver compelling products and services at clearly differentiated value propositions.

However, for every successful innovation in emerging market, there are thousands of products and services that are unsuccessful not because of their functional or technical limitations but because of flawed assumptions about emerging markets. Life, culture, and context of use for end users in the emerging markets are different to users in mature markets in Western Europe, North America and other parts of the world. Therefore it is not necessary that products which are successful in other parts of the world will also be successful with emerging market consumers.

Given the rapid growth, industrialization, and informationization of emerging economies, it is imperative for corporations, non profits and individuals working on developing products and services to not only be deeply sensitized to the culture, context and user needs of for these markets, but also apply adaptive and iterative innovation methods and to validate and evolve solutions rapidly based on ongoing customer alignment.

USID 2010 will attempt to cover innovation and design for emerging economies from many perspectives. We hope to initiate discussions and dialogues through market makers, field innovators, hands on designers, technologists, creative professionals, students and researchers, public sector entities and other key stakeholders required to foster and sustain ecosystems for innovation. Moving beyond just interface and interaction design and usability, USID 2010 will attempt to span the spectrum of challenges in emerging markets so our participants can learn and apply new insights in their own work and projects.

Hear to 12+ Speakers...Microsoft Research, Philips Design, Future Brands, Intuit, Google, and many more

Dr. Per-Kristian Halvorsen
SVP & Chief Innovation Officer, Intuit

Santosh Desai
Managing Director & CEO,
Future Brands Ltd.

Murli Nagasundaram
EduNxt Head

Manipal University

Sudhir Sharma
Founder & Chief Executive
Indi Design

Paul Neervoort
Lead User Experience,
Philips Design


 Talk to User, Generate Ideas & Create Design Solution

 See the UX Demo by the Start-ups & Individuals

 Witness the Student projects on UX & Design

 Hear USID Gurukul 2010 Experience and  Projects

Collaborative and Immersive Learning Experience


Keynote by Bill Buxton

Principal Researcher
Microsoft Research

Conference Events

·       12+ Conference Speakers

·       Paper presentations

·       Innovation JAM

·       Startup Showcase

·       Academic Showcase

·       USID Gurukul 2010

·       Networking & Fun


Single Reg. Professional
Rs. 6000/-

Group Registration – 5 &More
Rs. 5500/- each

Student Registration
Rs. 3000/-

Registration Differently-abled
Rs. 3500/-

What You Get?

·       Attend all the speaker session

·       All the presentations of Academic Showcase  session

·       All the presentations of Startup showcase session

·       All the presentation of  Call for paper sessions

·       Participate in Innovation JAM sessions during the conference as team member

·       Participate in Networking events

·       You will also be receiving conference souvenir




Partners & Supporters




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