[Event] IxDA New York: Designing Meaningful Experiences, Wed. Nov. 17th
25 Oct 2010 - 7:48pm
Designing Meaningful Experiences
Designers and usability practitioners take various approaches to understanding the user experience, including following established heuristics (Jakob Nielsen), looking at UX as being made up of various elements of equal importance (Peter Morville’s “User Experience Honeycomb”), or via a hierarchical or pyramid approach in which more subjective “higher level” goals of the user take precedence over simple objective measures of “usability” or basic functional aspects.
David Kozatch argues for the latter approach, which recognizes that significant changes in online technology require the need to recognize a more complex understanding of how to effectively deliver on the user experience. At the top of this pyramid is the user’s need for meaningful experiences. The goal of this presentation is to demonstrate the importance of designing for meaning and provide practitioners with a framework for understanding the elements of meaningful experience.
WHERE J.P. Morgan 1 Chase Manhattan Plaza - 28th Floor New York, NY 10005 Map
SCHEDULE 6:30 - 7:00 p.m. Networking 7:00 - 7:10 p.m. Welcome and announcements 7:10 - 8:30 p.m. Presentation and Q&A
Free and open to everyone interested however tickets are required.
IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.
Cancellations: Please email us (firstname.lastname@example.org) as soon as you know you cannot use your ticket. We'll release your seat for one of your fellow practitioners and generate good IxD karma for all involved!
ABOUT OUR SPEAKER
David Kozatch founded D.I.G. in 1989, after almost ten years serving in the trenches at major packaged goods companies and advertising agencies in New York. David has conducted literally thousands of focus groups and in-depth interviews in the areas of financial services, software, hardware, Web/interactive services and telecommunications. With a deep understanding of business decision makers and end users, he has consistently worked to translate client objectives into actionable solutions. For more information about D.I.G, please visit Digsmarter.com.
ABOUT OUR HOST J.P. Morgan is a leader in financial services, offering solutions to clients in more than 100 countries with one of the most comprehensive global product platforms available. We have been helping our clients to do business and manage their wealth for more than 200 years. Our business has been built upon our core principle of putting our clients' interests first. To learn more about JP Morgan, visit the website.
ABOUT IxDA IxDA’s mission is to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals. IxDA comprises over 10,000 members, and many meet at events like this one in over 80 locations worldwide. If you or your friends are based in the suburbs or further from New York, you can find contact information for other local groups on www.ixda.org.
SPECIAL ANNOUNCEMENT Design for Conversion hits New York City November 18th Design for Conversion is an event that tries to bridge the disciplines of psychology, design and marketing. The conference is presented in a format that includes presentations by leading international experts like Stanford's BJ Fogg and Ogilvy's Rory Sutherland, as well as small group interactionand case studies for a hands-on learning experience that will be both inspiring and educational. The interactive format ensures an open flow of information and communication. A maximum of 100 participants will work in teams guided by senior marketing and design professionals like Joshua Porter and Stephen Anderson.
We are pleased to announce that IxDA NYC members will receive a $100 discount when using the code: ixdanyc