User Friendly 2010 - UPA China's 7th Annual UX Conference. Nanjing, China (12th - 14th Nov)

4 Nov 2010 - 6:51am
2397 reads
Steph Rymer

User Friendly 2010, whose theme is  “Embracing Asian Culture”, is UPA China’s  seventh annual UX conference. It will take place in Nanjing, Jiangsu Province, from Nov 12th - 14th, 2010.

Over the past decade, UX has been gradually gaining recognition throughout Asia. Although it is still a relatively new term in the region, Asian businesses are now beginning to see the importance of good usability, and the UX market is steadily maturing.

As the lines between East and West continue to blur, it is becoming increasingly important that UX practitioners from both cultures look to learn from each other.

At User Friendly 2010, usability professionals from all over the world will come together to share insight and discuss UX design in Asia.   

This year, We are honored to have Prof. Donald Norman, Bill Buxton and Prof. Kunpyo Lee as our keynote speakers. In addition, almost 40 user experience experts will be delivering speeches, workshops and forums.

Many companies within UX design and related industries will be exhibiting their latest research & development achievements, and final round of the Second Chinese National Students UX Design Competition (UXD Award 2010) will take place at the conference.

UPA China welcomes your participation and looks forward to your arrival. For more information, please visit the User Friendly2010 official website at


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