User Survey to get feedback

5 Nov 2010 - 7:41am
4 years ago
2 replies
664 reads
Brett Christenson
2008

I was thinking about using our customer survey to get information on UX issues and possibly identify where applications are stronger or weaker than competitors. I have taken a number of surveys but never created any so if anyone has any advice I greatly appreciate it.

Comments

6 Nov 2010 - 2:38am
Shivanand R Yerva
2009

Try SurveyMonkey.

http://www.surveymonkey.com/

-Shivanand

7 Nov 2010 - 4:39am
Caroline Jarrett
2007

Are you looking for advice about the process of conducting a survey from the initial idea that a survey might be good through to making use of the data you gather? Or do you want people to share tips about using specific survey tools?

On the tools: there are many available, and you tend to get what you pay for. The two hot choices in the free / low monthly subscription level are SurveyMonkey (already mentioned by Shivanand) and SurveyGizmo. Lots of others are available.

On the full process: I'm working on a book on surveys but it's a long way from being finished. Meanwhile, I'm collecting various online resources in my delicious bookmarks:

http://www.delicious.com/carolinejarrett/survey

In particular, here's a good start on many of the issues that you'll need to think about:

http://www.userfocus.co.uk/articles/websurveys.html

The only really crucial point that David doesn't cover: you'll get much, much better results if you interview some of your target audience about the topics you want to include in your survey before you finalise your research question. Without that, you may find that people just aren't that into your survey topic. For example, you're interested in whether your customers perceive that your offer is stronger or weaker than competitors. It might be that your customers have no idea that you have competitors. Or they may believe you're much stronger than the competitors, but they're forbidden to change by corporate diktat. Or many other unexpected things that could mean your survey is way off from their concerns.

Also, feel welcome to contact me offlist if there are points that you'd prefer to discuss in private.

Best

Caroline

 

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