I am working on an article for the User Experience Magazine and wanted to reach out a bit, to get some feedback from the community about a statement I wanna put out (Web sites became useful for less reasons).
Basically, in the last couple of years, the web got segmented and organized. Users developed certain habits, desires and perceptions after more than 10 years of everyday web usage. They managed the transition from being an average user to being an high-end user. Segmentation took place in; what services people like, what web sites they visit most and when they access specific data chunks – just to mention a few.
At the same time, companies like Apple, Facebook and Google – kinda organized, predefined and structured the web from scratch. For many, Facebook for example is not just a web site, it's a replacement for the web. Smartphones in combination with app-like services prooved to people that the web is not just about browser centric computing. It's the backend that matters.
Within this context; Do you think the concept of a traditional web site is still competitive, relevant?