Event at Art Center College of Design in Pasadena, tomorrow night, Thursday 11/18, featuring speakers from BMW Group, Landor & Schematic
17 Nov 2010 - 12:20pm
3 years ago
Tomorrow night, Thursday November 18th, Schematic (where I work) is hosting a symposium together with the Art Center College of Design in Pasadena, focused on the intersections between marketing and product design that agencies, designers and brands are encountering more and more these days. Along with myself, the symposium will feature Russ Meyer, Landor's CSO, and Holger Hampf, BMW Group DesignworkUSA's Director of Product Design.
For everybody in LA, we'd love to see you there. It's 7-9PM in Pasadena tomorrow night (Thursday).
Both for people in LA and elsewhere, please tell your friends and students in LA! Forward this email and the attached flyer, or if you're inspired to post on Twitter or Facebook, here's a link: http://goo.gl/h6dto
Here are some more details:
Thursday, November 18
Art Center College of Design in Pasadena, LA Times Auditorium
Art Center's Interactive Design program and digital agency Schematic invite a host of industry professionals to explore how the shrinking space between brand communication and product design is changing the way we design.
Director of Product Design, BMW Group DesignworksUSA.
Representing the point of view of traditional product design.
Chief Strategy Officer, Landor Associates.
Representing the views of traditional brand and marketing.
Executive VP of User Experience, Schematic.
Focusing on the professional perspective of Interaction Design and User Experience.
Director, Interactive Design, Art Center.
Focusing on how education must adapt to keep up with these changes.
Moderator - Eric Breitbard
Senior VP and Group Director for Interface, Schematic.
Panelists will share their work and engage in a lively discussion about today’s digital landscape, where the sharply-drawn lines between brand communication, advertising, and product design are disintegrating. Is that mobile app a product that provides useful information? Or is it the latest flavor of commercial?
Is the distinction between product design, interactive design, and advertising still even valid?
Product designers are expected to deliver a strong brand message while providing consumer value.
Ad Creatives must provide an audience with more than just a clever campaign
Interactive designers must navigate the space between both of these worlds to provide a rich and engaging experience.
How must design agencies adapt to solve these challenges?