Best of Class Sign Up / Sign In Flows?
15 Dec 2010 - 2:27pm
5 replies
1208 reads
Michelle Bacigalupi
2009
Hi,
Pinging the collective wisdom of the group.
We get to redesign the sign up experience and have the opportunity to faciliate user engagement. I appreciate thoughts, pointers to sites you think creates a great user experience. This is for a SaaS product.
Thanks!
Michelle
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Comments
People come to the service because they're in the middle of some activity and they have a goal. Create the quickest, smoothest, most productive start you can. Any steps you put a new user through are obstacles to users loving the service.
The question to ask is, what does the system need in the start up? What's the minimum you can do to get them in the system?
Dana
I'm having a hard time coming up with SaaS sites, but Instapaper doesn't require a password. Posterous takes your email from the first thing you send in to post to your new blog.
On Wed, Dec 15, 2010 at 11:29 AM, Michelle Bacigalupi wrote:
> We get to redesign the sign up experience and have the opportunity to > faciliate user engagement. I appreciate thoughts, pointers to sites you > think creates a great user experience. This is for a SaaS product.
Take a look at http://heroku.com (PaaS but still...)
Michelle,
Sorry you couldn't get to BayCHI last night, where Erin Malone discussed some relevant design patterns for "onboarding" (getting people into your website or product with the least "friction" and promoting the product with virality and few barriers to use). Luckily she has a version of the slides <a href="http://www.emdezine.com/deziningInteractions/2010/05/20/go-with-the-flow/">Go with the Flow</a>. Drop her a note via tangible-ux.com to make sure you're looking at the most recent version of the talk, and also to get a pointer to the wiki with design patterns for these several different aspects of encouraging use and minimizing barriers.
She used a spiral diagram to signify the process, and also referenced this diagram and discussion from Josh Porter's <a href="http://bokardo.com/archives/creating-engaged-and-passionate-users-part-1/">blog</a>.
Here is the URL of the talk I gave last night at BayChi. Includes the diagram Nancy refers to as well as Joshua's digram.
http://www.slideshare.net/emalone/go-with-the-flow-onboarding-and-virality