ANN: Aga Bojko's new book-in-progress: Eye Tracking the User Experience
(apologies for duplicate postings)
Eye
tracking applications are beginning to proliferate, and many vendors
would have you believe that their technology will suit all of your user
research needs. What's needed is a clear, practical, and skeptical
perspective on the method and the technologies to counter-balance the
marketing noise. That's why we've signed Aga Bojko, a researcher
at
User Centric and editor at
UPA's User Experience magazine, to help make
sense of eye tracking. Her book, Eye Tracking
the User Experience, will offer practical step-by-step
advice on how to plan, prepare and
conduct eye tracking studies, how to analyze and interpret eye movement
data, and how to successfully communicate eye tracking findings.
You can keep up with the book's progress by visiting its site:
http://rosenfeldmedia.com/books/eye-tracking/
...or follow @agabojko
and @rosenfeldmedia
...or
subscribe to its RSS feed: http://feeds.rosenfeldmedia.com/eye-tracking/
...or be notified (and get a discount) when
it goes on sale
...or keep up with all Rosenfeld Media news by subscribing to our new
newsletter
Please help spread the
word; many thanks!
cheers
Louis Rosenfeld :: http://louisrosenfeld.com :: @louisrosenfeld
Rosenfeld
Media :: http://rosenfeldmedia.com
:: @rosenfeldmedia
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Comments
Thanks. We recently got a Tobii eye tracker monitor and are eagerly getting started enhancing our usability techniques.
I see that you recently got a Tobbii eye tracker monitor. I like the system but you need to be wary that mixing media, such as PDF + Web Site + PDF + Text, etc... In order to segment tasks with custom prompts per task while setting a time interval to the task will cause failure to export to video. I discovered this bug after conducting a usability test for the IAKM program at Kent State last semester and Tobbii claimed that the bug will be fixed for the next release of the software.
Other than that, you should be able to observe the video in playback and create segments, but you won't be able to export them to .avi or .mp4 files to give to clients (if you mix the media).
Personally, I think the software is great with all the data that it collects and spits out but be weary that it can cause information overload.
Hello all-
I'm looking for some excellent examples of applications that show, or provide access to, the background information for a given display.
An example might be a chart, and then the information that went into the data on the chart, perhaps providing the variables and constants, or other values that went into it.
Patterns I'm looking for are things like: When do you show background the information adjacent to the display vs. providing a link or button to showing it. Do you show it progressively or all at once? Are you categorizing the display in any way? What are the groupings?
Looking forward to your insights.
Thanks!
-Mike Caskey