Interaction South America 2010

21 Feb 2011 - 11:38am
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Erico Fernandes...
 Between 2 and 4 December 2010 occurred in the campus of Positivo University, Curitiba (state capital in southern Brazil), the second Interaction South America. Attended the event over 250 people from various parts of Brazil. ( Photos)

With the proposal to solidify the event name in the southern hemisphere and put it on the map of events on design and technology, we had a difficult task: assembling a grid of subjects that represent the actual role of interaction design for our world, making it economically viable and sustainable. For this, the curatorial role needed to gather a rich - and large enough - range of professionals and researchers from different fields of knowledge that make up the interaction design.

During the three days of event, we could rely on the presence of 22 thinkers in the interaction design among speakers and moderators of the workshops.Guests for the line up of lectures:
Dave Malouf (SCAD), talking about the training of contemporary designer;
Isabel Froes (IT Copenhagen), who spoke about the connections, interpretations, and links that people make over their devices.
Jaakko Tammela (Whirlpool), talking about the physical product as an interface.
Andressa Vieira, Rene de Paula and Alexandre Freire (Locaweb), showing the experience of working with agile methodologies and user experience.
Eleanor Davies (frog design), speaking on ethnographic research in the field of interaction design.
Luiz Merkle (UTFPR), dealing with the ownership and production of artifacts for everyday.
Luciano Meira (CESAR), speaking on interactional analysis in the field of interaction design.
Marcelo Gluz (Globosat), presenting a paper on transmedia storytelling through the use of many medias.
Ivan Wolcan (Globant), talking about the experience of an Argentine company to insert the process of user experience in the development of systems and websites.
Jonas Löwgren (Malmö University), who gave us a lecture on interaction design with an eye to the future.


The first day began with four workshops in the morning:
Dave Malouf - Sketching: The secret sauce of design,addressing the use of creativity and the outline as an important initial step in the design process.
Giselle Rossi, Tamara Baía and Laura Sardinha - Mobile Interaction Design, showing the work methodology used by the design team of Nokia Institute of Technology.
Kleber Puchaski - Feel the future, presenting the research methodology for development of new products created by him while he was finishing his doctoral studies at the Royal College of London.
Jane Vita and Chico Spencer - Digitalizing or not: that is the question, presenting the use of role-playing games as a tool for the design of the product through experience and interaction design.

In the afternoon we had four workshops:
Anderson Penha and Daniel Egger - User Experience in the co-creation process,showing the process of working Symnetics developmental phases of a product or service with the joint participation of end users.
Luis Alt - Design Thinking applied to services, presenting the design thinking as an important tool in the design and development services.
Marcio Fabio Leite - Anticipation and visual search of trends, showing how the Design Research is an important and fundamental step in making decisions on use of resources, languages and strategies.
Jonas Löwgren - Articulating experiential qualities in interaction design and using them to guide concept development, presenting ways to put our experience in designing innovative products.


During the event there was much talk about the need for professional interaction design "think outside the box." In the inaugural lecture of the event, Dave Malouf, co-founder of the Interaction Design Association (and a leading voice on the subject), focused on the need to carry personal experiences of the physical world to the routine work of the designer.

In the same vein, Eleanor Davies gave us a very rich picture of the direction that design can make in terms of ethnographic research in order to translate opportunities in various social-economic design implemented in the business, products and services. She contributed with an important consideration, that it is better to think outside-in, or take the life experience from cross-cultural insights and harvest it ,then sharing this knowledge with the rest of the team in order to effectively create an innovative project.

Such inspirations,according to Isabel Froes, can occur through connections, interpretations, and links that people make up over their personal artifacts, building what anthropologists call material culture. These connections and interpretations can be perceived and observed by designers through qualitative research as the analysis of interaction, such as the one presented by Luciano Meira, using examples from a private institute of innovation. The connections and interpretations can even be built by creating and telling stories (storytelling) of our relationships with objects in different media. According to Marcelo Gluz, all these channels complement the central "story" generating the final product with much more appeal, which creates a great impact on our lives. Here the "think outside the box" takes other dimensions, finding that the interaction design pushed the boundaries of the interfaces of two-dimensional screens of mobiles and computer monitors. Jaakko Tammela presented how interaction design and the whole concept of user experience is used in the conception and design of home appliances, showing the product as an interface of our relations.

Besides the theoretical focus of the event and questioning, we even had three presentations showing how interaction design is integrated with three companies, two in Brazil and one in Argentina. Ivan Wolcan presented how the design and user experience, through the focus of interaction design, is integrated with the software development team of a large Argentine company,that owns 95% of overseas customers. We also had the example of Brazil's team of UX (user experience), composed by Andressa Vieira, Rene de Paula and Alexandre Freire, from a provider of web services using agile methods in their process of integration with software development team .

The interaction designer must have a resilient look to the details of contemporary life.People who have the ability to return to emotional balance after undergoing major changes will be people attuned to our world, because every day we are related to deviations with which we are not used to, or that have not been "previously calculated.A search through the uncertainty and resilience in the design were the topics addressed by Jonas Löwgren and Luiz Merkle, respectively. This attempt to contextualize the design at present, in which interaction design seeks balance through dialogue with different fields of knowledge. Löwgren also gave us a lesson on how interaction design is really humanizing technology in its essence, and how the interaction design should talk to people and the world.

The Interaction South America 2010 was promoted by the Brazilian chapters of IxDA (Interaction Design Association). I would like to thank everyone for their commitment and dedication: Robson Santos, Ricardo Couto, Rodrigo Cruz, Paulo César, Monica Fernandes, Alex Francis, Jane Vita, Claudia Zakar, Richard Fleck, Danilo Barros, Pedro Belleza, André Rabelo, João Costa, Fabio Palamedi, Ricardo Sato, Amyris Fernandez, Matina Moreira, Gustavo Gawry, Leandro Alves, Karine Drummond, Fabricio Marchezini, Geovane Rodrigues, Marcos Machado, Mauricio Lellis, Robson Ribeiro, Ricardo Couto, Carlos Rosemberg, and all friends who helped in the week during the three days of event.

Thanks a lot and let´s go to Interaction South America 2011 in Belo Horizonte, Brazil.

Erico Fileno
Senior Interaction Designer
IxDA Curitiba - Interaction Design Association
Chairman and Curator of Interaction South America 2010
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