Research on Generation Y Interactions (

10 Mar 2011 - 3:49am
4 years ago
1 reply
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My name is Wei. I am working as a PhD researcher at Delft University of Technology in the Netherlands. The aim of this blog is to create an information storage, to share my ongoing work, and to encourage discussions for Generation Y Interactions. Now, let's start our interactions :-)



10 Mar 2011 - 8:49am
Paul Bryan

Hi Wei,

Thanks for introducing us to your work. Millennials (Gen Y) will definitely transform the UX landscape, because they are adopting digital technology much faster than other generations, as verified recently by Pew Research. I see from your blog that your focus is CSCW, whereas my work with millennials is focused on multichannel shopping (e.g. see video at: 

I'm looking forward to hearing more about your research. Unfortunately I can't share much from my research, because of IP restrictions, but sanitized findings often surface here on IxDA and also in blog format: 

Paul Bryan


Linked In: Digital Design Strategy group

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