Articulating the role of User Experience for Ecommerce versus application product development
2 May 2011 - 7:41pm
2 years ago
Recently I've been asked to explain and identify the differences-complementary roles-user experience plays for Ecommerce web sites and applications. My initial thoughts are that the end user mental models, definition of success, as well as customer 'needs' are very different. The Ecommerce site has to design for engagement based on information foraging and trip the switch from collecting information to conversion. While the application has to target specific tasks (the now customer) needed to be accomplish as well as potientially anticipating ones not considered. Also, while there may be a couple / few visits to the Ecommerce site - there are inherently multiple visits to the product. There require different design approaches and design thinking.
Any one with thoughts and pointers to writings on this topic would be greatly appreciated.