[EVENT] NYCUPA - Case Study: UX Designer Re-Invents Video Content Management System That Enables Employees To Go Home At a Reasonable Hour - 5/17
6 May 2011 - 7:48pm
2 years ago
Dmitry Zak, User Experience Team Manager for Digital Products & Services at NBC Universal, had a proven track record for creating user-friendly experiences and products within his company. Last year, a project was proposed which was the most ambitious yet: improving the user interface for CNBC’s complex video publishing system. While legal constraints don’t allow him to disclose deep metrics, he will share the project’s process, which began with the motivation to improve users’ quality of life. Dmitry then set about reframing the problem by introducing a user-centered design approach, and working with his team to create a solution that could be integrated with NBC’s existing back-end architecture. These insights have potential benefit for anyone who works with linear, time-sensitive B2B and CRM systems that contain multiple touch points.
ABOUT DMITRY Dmitry Zak manages the User Experience team for Digital Products and Services at NBC Universal, where he has led numerous initiatives to enhance consumer engagement, including the live Interactive Olympic Experience, dial-testing applications, consumer video experiences, and localized social networks for shows. His innovations include a workflow and video publishing system for CNBC, the Sight Asset Manager system for NBC.com, and Centralized User Reporting tool.
LOCATION: Euro RSCG, 350 Hudson St, 9th floor (btw Charlton & King, 1 & 1/2 blocks S of W Houston)
AGENDA 6:00PMRefreshments & Networking 6:45PMAnnouncements 7:00PMPresentation and Q&A 8:00-8:30PMPost-Event Networking
TICKETS: $10 for members, $5 for students, $20 for non-members