Contest-based user research?

6 Jun 2011 - 2:26pm
1922 reads

Hi all,

I'm a UX research intern at TechSmith (makers of Camtasia, SnagIt, and Jing), and I've been working on more research on screencast viewers and consumers and their experiences, as opposed to just on our users, who generally create the content. To try and research common negatives experiences within screencasts, I've been trying something new and worked on the TechSmith Terrible Screencast Contest (

It's been going pretty well (we're extending the deadline until June 20th), but I was wondering if anyone had any feedback or suggestions- again, this is pretty new to me. I'd love any suggestions regarding methods for analysis or developing a more expansive sampling frame. Also, does anyone know of any other research which had similar methodology? I can't imagine I'm that much of an innovator, and I'd love to see some case studies so that I have a little more direction with this project and future ones.

(feel free to enter/promote the contest, too!) 


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