So, I'm doing a brief contract for a rather large, multinational software company located near Seattle (ahem) and I've been asked to critique a methodology I've never come across before. Clearly it's been put together on the fly a la MacGyver invention, and I'm not entirely sure it'll get the results they think it will, so I figured I'd ask more knowledgeable folk. The methodology is something of a cross between a focus group (ugh) and a feature presentation. They're calling it a Concept Verification Test, and the sessions will go something like this:
Groups of 3-4
Brief demonstration of current product to establish context
Presentation of several feature changes/new features
Passing out handouts to the participants and having them stack-rank the presented features (w/ room for suggesting others)
It doesn't seem that bad, but I'm not quite experienced enough to forsee how valid the results from such a thing might be. Help is appreciated - and please cite sources when possible!