How to get my company to understand the value of investing in UI/UX
15 Jun 2011 - 3:22pm
3 years ago
I am in charge of a defining & launching a potential game-changing web-based service. My company has a mixed history of launching products without putting the user at the center of the definition and design process. The president has told me not to worry about validation (functional or UI) - "we'll validate after we ship, then tweak the UI based on the feedback".
My question to this group - how do I get the company to understand the importance of investing in UI/UX research? Is there a 12 step program to wean the management out of it's methods and onto a user-centric process?