Why are personas written from the third-person perspective so pervasive?
17 Jun 2011 - 8:23pm
2 years ago
First-person personas are more engaging, and by mimicking tone patterns, grammar usage and other linguistic characteristics that may be possessed by the persona would result in the ability to communicate more with less writing.
Rarely have I come across a persona written from the first-person perspective. I’m wondering if there are reasons for this discrepancy, or is it strictly due to design history/protocol?