software tools/skills for these concept videos!!

26 Jun 2011 - 2:26am
3 years ago
3 replies
1421 reads

Hi there ixdesigners! I was recently asked to work on a video project along the line of these amazing works:

Personally I will not be working directly on the videos but rather a CAD model to be used in the video, but to be prepared and purely out of my curiosity in design work, I hope somone can enlight me with the process and softwares you would go about making something like these. Like: do they actually have a physical model of screen or cellphone while filming? or is that CAD models? did they use Premiere? Final Cut? or Nuke, as my animation friend suggested?

What would you use?


26 Jun 2011 - 8:59am
Dave Malouf

We do videos like these in our program here at SCAD. Most are done at a slightly lower level of fidelity, but I see no reason why you can't use a combination of Adobe CS products to get the output you most likely need + maybe a 3d CAD software program like Rhino or SolidWorks. The CS products are probably AfterEffects (a big one for us lately for motion graphics) and Premier with Sound Forge. I don't know Nuke so I can't comment on that, but it is probably more than you need, I would guess. The main part though is the motion graphics piece and  having that composite into the main video in a clean way.

We have had to add green screens onto built forms, or surfaces to do this work, but that depends on the amounts of interactivity and the scale they take up on screen compared to live action components.

-- dave

27 Jun 2011 - 10:16am
Russ Burtner

I was one of the designers in Office Labs responsible for the future of productivity video you sited above. The hardware and 3d content was modeled in Maya. We then built much of it out of plexi-glass and laser etched, with final high gloss white paint. This proved problematic as much of the shoot was done in Beijing, and some of the props got chipped during travel. The desk itself was also plexi-glass but heated and bent to its form. Strategically placed blue dots were stuck on the props to give the compositors something to track during post.

The software was designed in a combination of applications like Illustrator, Photoshop, Flash and Blend. We also used "processing" for some of the visualization work. Some composition work was done in Final Cut and Premiere but a more powerful editing suite was used in a professional post production house.

I hope that helps,

- Russ

28 Jun 2011 - 3:39am
Thanks Dave and Russ. Coming from an industrial design background, I see these conceptual videos becoming more relevent in the final presentations of ideas, rather than just beautiful renderings. And I think it's totally worth the time and effort since we needs to communiate much more than just products' functions because they're now almost always part of a larger service/system. Thanks Russ for sharing your exclusive insights :) I was hoping the process would require less hours, but I do see them in the results.. And Dave, what program are you teaching / studying at SCAD? very interested to know more about it. Thanks!!
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