the questionable death of design thinking

HI Erik,

Nice blog post. I agree with most of i. I wrote the following comment on your blog b/c I felt like the people who were commenting weren't quite getting something. But then again, maybe I'm the one who isn't getting it.

Reading the commentators here, I get the feeling that they are saying Design = creativity. Fire was not designed. Fire was discovered. It's control was then maintained through that discovery. There is no design here. It is logical experimentation and discovery.

Design is the intentionality of planned serendipity. It is the engagement of visualizing possible futures and analyzing or judging as Eric states from experience and not from analytics. That experience is a shared philosophical critique which is passed down from generations like storytelling, ever evolving, but holding onto a core. It is reflexive to its holistic environment and incorporates other knowledge systems as they too grow.

Design Thinking is a marketing tool to allow designers to sit at a table they have always had a right to. It is a way of speaking both within the culture of design and of business just like Lean or Agile UX is doing the same between designers and developers.

But no one has said that "design" is dead or dying, but design thinking and I could live w/ that and w/ user experience for that matter.