Setting Expectations for Content Requiring Registration
19 Jul 2011 - 9:00am
Has anyone done any A/B testing around whether or not providing more information upfront about documents that require registration before download entices users more effectively? For example, have you seen users being more or less willing to providing contact information based on how much information is provided about the document, e.g. document size and "teaser" content like an executive summary or abstract and file size, in the case of a PDF?