How often do you revisit and/or update your personas?

17 Aug 2011 - 3:20pm
4 years ago
2 replies
2616 reads

I'm curious how often you revisit and/or update personas for long-term use.

Right now, I'm considering making a few revisions to personas that we've created a while back (that was nearly 18 months ago and we newer information we'd like to incorporate) and this got me wondering how other IXDAers approach the persona life cycle.

Do you revisit your personas periodically? If so, how often do you find this to be valuable?

Any thoughts would be greatly appreciated.



23 Aug 2011 - 10:11am

Hi Adam,

I am not sure what you mean ...

with in a project, and I often use personas from the very beginning of projects to the end  ( )  I never change a persona - that means also updating - If I would update a persona I would change the starting point and basic requirement and condition.

But if you have fundamental new informations regarding your target groups their behavior, attitude, stance  I would consider to revisit.

But that's always tricky - because as I said if you change personas within a project you change prior parameters and circumstances.

There are situation I revisit and change personas - but that's not a matter of time -it's more a matter of project phase and stage - for example within e-commerce and the regarding customer life cycle ( )  I update my personas whether they are consumers, customers, owners, recustomers, reowners, etc.

7 Sep 2011 - 3:07pm

Thanks for the information, Holger!

Sorry if I wasn't clear but your last few comments are exactly what I was looking for anyway.

I work in-house and have been spending my time over last year and a half designing a new product. Soon we'll be transitioning to another phase and am considering revisiting our personas to keep them up to date. My past experiences with personas have been on short-term basis so I curious what suggestions people had for long-term usage.

I like your suggestion of revisiting these at the start of new project phases. That way you don't run the risk of contradicting or conforming to past design decisions and requirements on previous phases.

Thanks again!


Syndicate content Get the feed