The cultural impact on choosing a type face.

30 Aug 2011 - 10:45am
1117 reads
Agradoot Ghatak
2008

Designers often use different fonts to depict mood or theme for various subjects such as sports, business, comic, horror, fun etc. . . Do we have any best practices about choosing right fonts for conveying those moods? What are the cultural aspect of choosing a type face while designing for different country and culture? Is there any research to know - how people in different part of the world react seeing different fonts or type face?

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