Bold Highlights in a letter emailer. How effective are they?
13 Sep 2011 - 10:19am
1 year ago
I am working on an emailer in a letter format to be sent to different promotional industry clients.
I have two options to format the letter in.
1) Highlight certain salient points within the letter. These are many and the letter looks like its a mistake and it gets confusing to understand if the letter is in bold or in regular font.
2) Without highlighting the important points in the letter. This one reads as a simple letter without formatted text.
How does the two options affect the message of the letter? Does psychology play a big part in this? Does optoin #1 distract continuous reading? Or does option #2 look too plain and mundane that the reader forgets to read it and skip the message thinking its a simple letter.
The letter is written as a one-to-one conversation to an individual.
I am at a dilemma and need help in understanding how this can be resolved.