Can personas be created when you are not sure who your audience will be?
1 Nov 2011 - 10:50am
2 years ago
Not sure why this didn’t post the first time…
I work for a company in the healthcare vertical. We are
designing a SAAS product to be released in the next 6-12 months. Though this product
does tie-in ‘somewhat’ with an existing product, we basically have no idea who
the audience might be for the product.
Is it possible to create personas to help influence the
design of this product when we don’t know who the audience might be?