Why would you do email verification for people who sign up?
20 Jan 2012 - 10:52am
2 years ago
We're having a debate about this.
You could do email verification so that there's something of an audit trail back to a person, but since anyone can set up a new hotmail or gmail at the drop of a hat, does that count for much?
You can do it so that you know it's a working email address, for data quality, although you could just delete non-verified accounts after a period of time.
You can do it so that if the customer doesn't receive the request to verify, they might realise that they had made a mistake in typing in their email, although they are going to find out one or another eventually.