Measuring Your User Experience Design 15 methods for ensuring user acceptance and business success.
Wednesday February 29, 2012, 6:00 PM
New York Institute of Technology
16 W. 61st St., 11th Floor Auditorium New York, NY 10023
Fee: Free for NYTECH members and sponsors. $20.00 for non-members.
The single largest reason why web-based companies and, more generally, many products and systems fail today is customer rejection based on complex to use and difficult to learn features and functions. The next NYTECH User Experience Group session will provide you with a review of 15 industry-proven UX testing and needs gathering methodologies that you can employ to dramatically reduce the risk of customer rejection while significantly improving customer acquisition, retention and migration. The seminar will be a rapid-fire review of the 15 of the most important user testing methodologies covering costs, benefits, limitations and data examples. The session will be presented by leading experts in UX testing and design. Questions will follow the presentation.