After a great reception of 'Gamestorming' by Dave Grey, Sunni Brown and James Macanufo last year, the UX Book Club is back. To start the discussion I would like to propose two books:
1. Disrupt: Think the Unthinkable to Spark Transformation in Your Business by Luke Williams
"Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market. Using many examples and a case study, you'll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy."
2. Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen P. Anderson
"What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act."
I hope that these two positions will encourage some discussion on UX field, its goals and challenges.
Feel free to express your thoughts on the books mentioned above or even propose one of your own choice you would like to discuss with fellow IxDAers. Let's discuss the options over the next week or two so there will be enough time to order and read the book.