User Product Reviews: Showing only positive ones - good or bad?
14 Mar 2012 - 4:11pm
3 years ago
We sell software where I work. We're looking to integrate user reviews that we get through a third party service (Zueberance, I think) into our product pages.
The business stakeholder wants us to only show positive/glowing reviews.
I have an ehtical problem with that as I feel it's misleading. I also think it looks odd when scanning a list of only 4 and 5 star reviews... As a user, I think, "Sooo... where are some of the more 'negative' reviews?"
I'm a user who actually looks for negative reviews though, paritcularly in a sea of positive ones, so that I can feel I've made an educated decision.
Is there any evidence, research, or anything anecdotal, anyone here can share that supports or discredits my own personal feelings?