How to Gather Emotional Response of Users

16 Mar 2012 - 4:34am
3 years ago
2 replies
1659 reads
Prashant Dixit

I'm currently involved in a research project in which I attempt to capture the 'wow', the 'good', the 'bad' and the 'ugly' moments of users' emotional response to application interfaces. I have been brainstorming around the possible ways of reaching out to our users who are mostly dispersed across the globe. The commonalities in terms of user persona, day to day tasks that are carried out using software applications, depends upon the context of use. At this stage of this research project, I'm more concerned about effective ways of collecting their 'emotional response' with some given challenges:


  • Users come from different geographical locations
  • Cross cultural demographics
  • Changing use context
  • Diverse industry domains


 So I thought about putting a very high level, open ended question to the community, which is to gather opinions, and ideas around possible methods of how effectively 'wow',  'I hate it' and 'in-between' moments are captured. 


Your response is highly appreciated.





19 Mar 2012 - 8:07am

I just came to know about this tool.

It claims to measure the emotional impact of a design. Haven't vetted it yet, but worth a look

19 Mar 2012 - 7:57pm
Tania Schlatter

Hi Prashant,

The method I'm familiar with for learning how people interpret the qualities of a design is a semantic differential – a set of scales with contrasting terms at each end. If you Google for this term there are a number of responses. Looks like SurveyGizmo has a template for creating web based semantic differential questions


Syndicate content Get the feed