[Event] Tuesday, March 27, Karen McGrane presents "Adapting Ourselves to Adaptive Content" at Ogilvy

19 Mar 2012 - 5:16pm
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Elena Melendy

Tuesday, March 27, 6:30-8:30

Adapting Ourselves to Adaptive Content
Presented by Karen McGrane

Hosted by Content Strategy — New York City

For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.

Karen plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.

Doors Open: 6:30pm

Presentation Begins: 7:00pm

Location: Ogilvy & Mather, 636 11th Avenue (between 46th & 47th), New York NY 10036

RSVP via Meetup.com: http://www.meetup.com/cs-nyc/events/55476002/

Picture ID is required for entry. If your Meetup.com profile does not show the first and last name on your ID, please contact the organizers.

RSVPs close at 12:00pm on March 26. We appreciate your keeping your RSVP up to date.

OgilvyOne Worldwide, the digital direct arm of Ogilvy & Mather, is the strongest, most experienced and most highly awarded digital direct marketing network in the world, with over 100 offices in 40+ countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships.

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