Adapting Ourselves to Adaptive Content Presented by Karen McGrane
Hosted by Content Strategy — New York City
For years, we've been telling designers: the web is not print. You
can't have pixel-perfect layouts. You can't determine how your site will
look in every browser, on every platform, on every device. We taught
designers to cede control, think in systems, embrace web standards. So
why are we still letting content authors plan for where their content
will "live" on a web page? Why do we give in when they demand a WYSIWYG
text editor that works "just like Microsoft Word"? Worst of all, why do
we waste time and money creating and recreating content instead of
planning for content reuse? What worked for the desktop web simply won't
work for mobile. As our design and development processes evolve, our
content workflow has to keep up. Karen will talk about how we have to
adapt to creating more flexible content.
Karen plays nicely in the content strategy, information architecture,
and interaction design sandboxes. She is Managing Partner at Bond Art +
Science, a UX consultancy she founded in 2006, and formerly VP and
National Lead for User Experience at Razorfish. She also teaches Design
Management in the Interaction Design MFA program at the School of Visual
Doors Open: 6:30pm
Presentation Begins: 7:00pm
Location: Ogilvy & Mather, 636 11th Avenue (between 46th & 47th), New York NY 10036
Picture ID is required for entry. If your Meetup.com profile does not
show the first and last name on your ID, please contact the organizers.
RSVPs close at 12:00pm on March 26. We appreciate your keeping your RSVP up to date.
OgilvyOne Worldwide, the digital direct arm of Ogilvy & Mather, is
the strongest, most experienced and most highly awarded digital direct
marketing network in the world, with over 100 offices in 40+ countries.
It provides clients with a full range of direct, consulting and
interactive services to deliver profitable customer relationships.