PebbleRoad: Service Design Bootcamp, Jun 21-22, Singapore

4 May 2012 - 3:39am
2293 reads
Abhay Rautela

PebbleRoad is happy to present Service Design Bootcamp, the first of its kind event in Singapore.

Service Design is about innovating around services across multiple channels, from physical to digital. 
The best companies around the world from Vodaphone to Philips to Volkswagen are using Service Design as a way to create superior customer experiences.

We're bringing Service Design pioneers DesignThinkers Group from the Netherlands to hold a 2-day workshop in Singapore. 

Service Design is an emerging field and is focused on creating sustainable innovations around services. The workshop will introduce participants to a framework around services that can be used in their organisations along with Service Design methods and tools to create superior customer experiences. 

Here's what we'll cover in the 2 days:

Day 1: Foundations- Concepts and principles to frame and understand Service Design

  • Introduction to Service Design
  • Service Innovation Canvas
  • Principles of Service Design Thinking
  • Case studies from around the world
  • Making a case for Service Design Innovation
  • Building internal capability and resources to carry out Service Design

Day 2: Tools and methods - Methods to discover, create and implement service innovation

  • Personas & Scenarios
  • Stakeholder Mapping
  • Value Network Mapping
  • Customer journey mapping
  • Service Prototypes
  • Service Blueprints
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