Incentives to get users to log in and personalize?

30 May 2012 - 4:12pm
1004 reads
savvy
2011

I'm working on a re-design of my company's online support community. In our re-design, we plan to offer many more features and customization/personalization options-- but users will need to be logged in to take advantage of them (e.g., suggestions of content and local community connections based on preferences, profiles and locations, ability to customize content and view, etc).

Currently, our log in rate is around 3%-- we're doing various things to improve that overall- and you need to log in to post and respond to threads and content on the communities of course- but I'd love to get some ideas about how I can construct our home page's guest view in a way (short of making it very bare so they're almost forced to log in- we don't want to do that) that encourages users to log in and take advantage of the wealth of options they'll get by doing so. Suggestions of UI, messaging, wording, video tours, testimonials, or anything else you can offer-- what have you tried or seen be effective for this?

thanks!

Savvy

 

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