Web analytics question

21 Jun 2012 - 3:06pm
2 years ago
2 replies
536 reads
alotofmath
2011

Hi,

I am assessing some web products we use at a library. (Yes, not a very exciting environment, but what can you do?)

Can anyone show me some good examples of how to present this sort of data in a report?  And, any good resources on the topic of analytics I can refer to that you may know of?

I'm looking at data from a lot of different products, so it is hard at times to determine what effect our landing page design has on connecting to resources. It's hard to tell if users are connecting to resources or just navigating away from the page. It sort of has to be judged based on an aggregate of usage data.

Thanks in advance--

Cheers,
Michael

Comments

25 Jun 2012 - 9:49am
SuzInDC
2012

Hi Michael,

Have you considered using a service like CrazyEgg? http://www.crazyegg.com/ You can set it up to track your landing page and see where people are clicking. They provide great visuals that you can include in reports. A nice one-two punch when combined with Google Analytics data.

I'm also a huge proponent of user testing. I love usertesting.com. You can get some great qualitative feedback from patrons that way.

Hope this helps!

Susan

www.freerange.com

12 Jul 2012 - 4:35pm
swilson
2012

I have used a few different tracking systems but I only have great succuss with Google Analytics. As Susan stated there are other good ones out there. But for me it is Google Analytics. Do your research and find one that is right for you and your business.

To Your research,
Delonghi

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