Selling Apps for Tribes

29 Jul 2012 - 11:58pm
3 years ago
2 replies
1019 reads
Deepak Arasu

Target user groups are tribes. What type of approach to UX design should be taken into consideration to make the application empowering and engaging? This application will need to make them feel comfortable, user friendly and task focused on their day to day business. Any Ideas/experiences are much appreciated.


5 Aug 2012 - 11:02am


Hello Deepak,

Can you clarify what kind of tribes you're talking about? I assume you meant the Seth Godin kind, so bear that in mind.

Targeting "tribes" is a recipe for failure, IMO. To appeal to a "tribe" you have to be an authentic member of that tribe, or produce something so overwhelmingly useful or fun that everyone has to use it (e.g. iPhone, or Angry Birds), in which case you have no need to target a demographic.

The "UX approach" would be to stop acting like the tribe is a group waiting to be exploited by your cunning app. You will have to pick a particular tribe and figure out what their needs/problems are. I don't want to be rude, but how can you even use a word like "empowering" when you don't know the context? You will have to deeply understand the user, go undercover, be authentic, in order to pull of "seeling apps for tribes."


7 Aug 2012 - 3:43am
Deepak Arasu

Hey Chris,

Thanks for the feedback and reply. I tried posting a link on the type of tribes I mean, which didn't get posted in the forum. Here it is

I understand that targeting tribes is not a good model of UX approach but they are not the only primary user groups. My apologies,  I think I should have mentioned that earlier.

I had posted this intensionally expecting feedback on similar experiences or applications on a common design that would be suitable for Seth Godin kind and the tribes with a different deeper level of accessability, while we are working on the user centric design and analysis.

A few examples below:

1. Angry Birds is a good example for a game with any demographics.

2. Aviva Insurance portals to some extent

3. Educational games replicate this to certain extent.


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