Any experience with where to put upsell and cross sell options?
21 Jan 2013 - 9:48am
3 years ago
I am the new Online Campaign Coordinator for a major web commerce site.
My task is also to improve the UX and improve sales.
Unfortunately there is no upsell option for a buyer when he chooses a product.
Do you guys have any experience with when to add such an option? Should it be listed together with the product before being chosen or after the product has been bought?
I have the attached following screen shots of what I want to A/B test.
Please note that before implementing ANY of these ideas, I need to talk with developers and the main UX team. If THEY approve and prioritize it, only then will it be able to be tested.
This screenshot shows what happens when a potential customer chooses a mobile phone. A pop up states that the item has been put into the cart. He/she can either go directly to the payment site or continue shopping.
What I want to test is the following: To add a cover for the phone in the pop up:
As you can see I have added two check boxes:
"Protect your mobile against scratches. Cover only 149 kr.
Also as it is at the moment, when you enter the payment information page, no upsell opportunity exists. I have added the mobile cover with its price and a "buy cover" button.
This as you can see is AFTER the product has been chosen and when a customer is about to enter payment information.