Nonprofit site redesigns

22 Jan 2013 - 4:46pm
3 years ago
1 reply
750 reads

Hi all!

Just joined ixda, so hello to everyone..

I'm embarking on a website redesign with a nonprofit that works with enterprise to incorporate sustainability practices. I'd like to do internal stakeholder interviews to discover what their expectations/ higher end goals are for the new site.

Does anyone have experience with this kind of interview (I've mostly done end-user contextual interviews for consumer products), have input on how to communicate with stakeholders, what kind of questions yield the most valuable anwers, etc?

Or if anyone has input on how  specifically to design for nonprofits, that would be great too-any and all case studies/ tools/workflows/ words of wisdom would be greatly appreciated!


Crystal Shei


8 Feb 2013 - 6:34pm

IMHO there should not be that much of a difference, profit or non-profit business/company.

Seems like you're going to dig some requirements from stakeholders. Here's my reflections:

I'd usually ask people to tell their "working stories": how they were doing it previously, how they are doing it right now, and why they want some changes, and for what purposes, are there anything they think to be "wrong" or "not good" (which, BTW, are usually not the real problems).

Usually during their storytelling you'd be able to pinpoint some "incidents" that might give you insights of what they do/want/need, and by asking further questions you'd get to know more about the logic behind their domain/field, thus to gain insights on what to ask later to really inspect the actual problem and requirements.

Interestingly, the continous storytelling would usually introduce a few contradictions -- that'd be a great thing 'cos by asking them to further clarify the contradictions in their own stories, you'd get chance to catch the possible REAL issues behind their thinking and working, thus to dig further into their "goals".

High level "goals" are sometimes vague and contradicting, thus you might need to "measure" those kind of statement. For measurement, the book How To Measure Anything can be a great start.

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