Hey everybody, I have an interesting question for you.
I'm working with a local provider of autism therapy services to build them a new website.
In their primary navigation, I've recommended that they have an "F.A.Q." heading which takes visitors to a page for Frequently Asked Questions. I'm not always a fan of this convention, but there are a lot of people who come to these types of sites who are scared and emotional (as I think anyone would be) at the prospect that their child is autistic. Often times, these people have very specific questions, so I felt it was important to have a prominent part of their site that clearly serves as a repository for common questions.
The client has said he's not a fan of the label F.A.Q. - he doesn't believe it's intuitively obvious and that it should be named something different.
On one hand, I feel as if F.A.Q. is not only the most clear label, it's the most accurate descriptor of the page content. I think that, as a label, it's more clear and accurate than any potential alternative (such as "Common Questions" for instance). I feel it's also a common enough convention that the potential for misunderstanding and communication is minimal.
On the other hand, maybe he's write. I work in digital all day, so F.A.Q. is obvious to me, but maybe this isn't an obvious convention. Who knows, maybe it's garish and I should be avoiding it. Sometimes, the client is right.
In a perfect world, I would love to user test something like this. Unfortunately, the client doesn't have the budget for that in addition to their other needs.
So I'm just curious if anyone else out there has a gut feel on this. Is F.A.Q. a common enough convention that my client shouldn't worry about it? Is there perhaps a more clear label that I'm not thinking of?