NYCUXPA Presents: Stephen Gates - How To Succeed In Mobile
19 Jun 2013 - 7:44pm
25 Jun 2013
6:00 PM - 9:00 PM
RAPP 437 Madison Ave 3rd floor, btw 49th & 50th, New York, NY 10022
This session will be an in-depth look at the business, strategy, and user experience lessons Starwood has learned in the creation of their award winning mobile channels. Stephen Gates will talk about:
How the team created a mobile roadmap that laid the foundation for their success.
An exploration of the thinking that went into their award-winning smartphone apps and how they pioneered state-aware user experience design.
Lessons learned from the recent complete re-design of their mobile web sites.
How to create effective mobile globalization strategies that account for varying global usability patterns especially in Asia.
What they learned from Apple when they were invited to Cupertino to secretly work on the release of IOS 6.
Stephen Gates is Vice President and Creative Director of Global Brand Design for Starwood Hotels & Resorts. He leads global digital design and branding for nine properties, including the W, Westin, Sheraton, and St. Regis. Prior to Starwood, Stephen worked in the agency world where he integrated advertising and design for global brands ranging from American Airlines to Disney to ExxonMobil. Awards include Canne Cyber Lions, ADDY, Webby, Adobe Site of the Day, and Communication Arts Site of the Week. In 2009, Stephen was chosen by Media Post magazine as one of three Online Marketing All-Stars. Stephen lives in New York City where he uses his free time to publish his blog that is a collection of rants, opinions and advice about the digital, creative, and advertising industries.
6:00 Light Refreshments & Networking
7:00 Presentation and Q & A
8:00 Post-Event Networking
$10 for members, $5 for students, $20 for non-members