Why We Fail: Learning from Experience Design Failures
Why did Twitter succeed while Pownce plotzed? Why has "to Plaxo"
become a verb? And Zune: great product, but are you using one right now?
More and more, products succeed because not because they provide
better designs or functionality, but because their overall experiences
are superior to their competitors'. Victor Lombardi's new book, Why We Fail: Learning from Experience Design Failures is your field guide to failure. It's packed with case studies and lessons that will help you, as Don Norman suggests in his foreword, "embrace failure to learn from failure" and "learn from failure to avoid failure".
Why We Fail is available from Rosenfeld Media in paperback and three DRM-free
digital formats (PDF, MOBI, and ePUB). It's also available from Amazon