NYCUXPA Presents: Getting to Know the "Newly Mobile Senior Set" Tues 9/17 with Tammy Sachs

3 Sep 2013 - 8:39pm
4378 reads
Rodrigo Sanchez

17 Sept 2013
6:00 PM - 9:00 PM

Thomson Hall @ Thomson Reuters
195 Broadway (btw Fulton St. & Dey St.), 4th floor
New York, NY 10007

70 is the new 40! …and with over 40 million strong, this “NEWLY MOBILE SENIOR SET” want to live out their last quarter to its fullest.

They have the time, money and desire to learn travel, communicate and share and rely on their devices for entertainment, education, wellness and financial wellbeing.

But, do we UX professionals truly understand who they are?

This event will explore a somewhat historically unaccounted for, and yet important segment of the mobile market.

Tammy Sachs will be presenting the results of a research effort, which incorporated quantitative and qualitative methods to uncover the motivations, activities, personas and learning of this exciting group of ‘seniors’.

The presentation will integrate video clips, providing a firsthand view into just how passionate and knowledgeable this segment truly is, and reveal many golden opportunities for creating experiences that matter most to them.

Tammy founded Sachs Insights 25+ years ago to ensure marketers and developers channel the voice of the user in products and communications. She, along with her merry band of researchers, ethnographers and documentarians, are passionate about uncovering people’s experiences. At Sachs Insights, they believe that “the brand is the experience” and usability is essential to business success. Their clients span industries, channels and continents.

Tammy built the first independent Customer Experience Lab in NYC in 1993 and co-authored a book on user experience (Back to the User, 2002, New Rider Press).

Prior to founding Sachs Insights, Tammy was a developer at Citibank and a planner at Ogilvy & Mather. She graduated with a BA from Wesleyan University, magna cum laude and an MBA in Marketing from NYU.

Tammy is proud to inspire graduate students at Rutgers University as an instructor for the Mini-Masters and Advanced UXD Course. She speaks frequently solo or with clients using case studies to illustrate the power of research to inform customer-centered design.

6:00 Light Refreshments & Networking
6:45 Announcements
7:00 Presentation and Q & A
8:00 Post-Event Networking

Thomson Hall @ Thomson Reuters
195 Broadway (btw Fulton St. & Dey St.), 4th floor
New York, NY 10007

$10 for members, $5 for students, $20 for non-members

Buy Your Ticket(s) Here


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