Improving UX/UI in Advertising

23 Sep 2013 - 1:01pm
2434 reads
Katrina Tempero
2010

Improving UX/UI in advertising has been a challenge for many folks for a long time, and I wanted to see if anyone could provide good resources on the subject. In addition, I'd love to hear what people think about this topic.

Here are a couple articles I found interesting thus far:

http://marketingland.com/nielsen-search-ads-gain-trust-but-traditional-ads-still-outrank-digital-in-consumer-trust-59513

http://www.nielsen.com/us/en/press-room/2013/nielsen--earned-advertising-remains-most-credible-among-consumer.html

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