World IA Day 2014

19 Oct 2013 - 3:40am
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Ad Axem is honoured to be hosting World IA Day 2014 ( in Hermoupolis, Syros on February 15th. This is the inaugural GRevent in the World IA Day series, bringing together UX design professionals from southeastern Europe.

Our theme for this year is how we can use experience design to make the World a better place, a theme further specialised into the following topics:

  • Cross-channel UX – providing an experiential continuity through different channels and devices
  • UX beyond business – improving life quality around the world and achieve sustainability by design
  • Pervasive UX – information architecture in conjunction with computation, interaction and the physical world
  • Show don’t tell or tell don’t show? – presentation choices that insight discovery
  • Emergent changes – what are the trends and wicked problems of today and tomorrow that will impact what we do


We will explore this theme by inviting speakers and exhibitors who reshape our everyday life through software, graphic, product, sound or stage design, improving our living and working environment, affecting aesthetics and emotions, places and objects, offering us the tools of change.

Watch out for more announcements on our blog (


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