Cindy Chastain: Redefining Personalization as Real-Time Conversation

1 May 2011 - 3:38pm
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Yohan Creemers
2008

Cindy Chastain is an experience designer, strategist, teacher and screenwriter. As a Creative Director at R/GA, named Digital Agency of the Decade by Adweek, Cindy leads with a focus on user-centered design, storytelling, and collaboration. She’s also bent on changing the way traditional advertisers and marketers think about customer experiences. Clients she's worked with range from Verizon to BBC Worldwide, Showtime, GSK, Coca-Cola, Unilever, Pfizer, Madison Square Garden and Fuse.

In addition to moonlighting as an adjunct professor of interaction design, she is planning a book about how storytelling techniques can be used a framework for design. She holds an MFA in screenwriting from Columbia University and earned a BS in Radio, TV, Film from Northwestern University. In her spare time, she can be found hanging out with her 6-year-old Harry Potter fanatic, and attempting to play her somewhat new ukulele.

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