Dirk Knemeyer: Understanding Us

5 Apr 2012 - 1:06pm
1005 reads

While we have put men on the moon, mapped the human genome and found cures for various diseases that previously decimated humanity, the scientific, organized understanding of human motivation and behaviour largely remains the undiscovered country. It shouldn't and, if we have anything to say, it won't.

Join Dirk as he diagnoses why and how the essential, internal human condition has been left to wither while external, physical aspects of the world have been developed seemingly beyond the limits of human comprehension. Then, he will illustrate the immense opportunity that now lies before us to revolutionize how we understand ourselves and others, and what impact use of that knowledge can have on us as citizens, designers and marketers.


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