Julie Baher: Why Is No One Using Your Product?

5 Apr 2012 - 1:23pm
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It’s easy to get caught up in the detailed design of a product, but sometimes you need to step back and look at whether people are really adopting your product. This talk will describe how we’ve leveraged Roger’s Diffusion of Innovation model and concepts from Geoffrey Moore’s Crossing the Chasm to craft a research plan that examines the “adaptability” of products.

By understanding how customers use your product and the barriers to adoption, you can be more strategic about the design issues that you address and get across the “chasm” of product adoption. We’ll describe a program in which we gave our product to customers to evaluate and how we took that feedback to inform the product design.


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